We're always looking for ways to improve how we share our wines with our guests and members. We believe that everyone should have an equal opportunity to enjoy our estate wines.
That's why we're excited to announce that we're partnering with EQL Run Fair to launch our Jemma, The Estate, and other special releases. EQL is a platform that helps retailers sell their most in-demand products in a way that is fair and transparent. We're drawing inspiration from all industries, such as the arts, fashion, and luxury wine and spirits industries, to create a new way to share our wines that is more equitable and accessible.
Starting this fall, with the release of our Jemma Cabernet Sauvignon, we will be using EQL Run Fair to manage our launch. This means that everyone who wants to purchase our wines will have an equal opportunity to do so. There will be no waiting lists or predetermined allocations.
We'll be sending out more information about our new fair-share allocation system in the coming months. In the meantime, stay tuned for the release of our Jemma Cabernet Sauvignon this fall!